A Full-Service Marketing Research Firm
Quantitative solutions worldwide since 1960.
Getting Customers
Customer Lead Generation
Utilizes a survey approach to screening prospects and has several objectives:
- Identify brand usage and satisfaction
- Determine likelihood/factors for adding/switching brands
- Explain client offerings
- Determine if contact and/or information desired
Prospects are surveyed on either an on-going basis or over a certain time period, with sample size being matched to client's fulfillment capabilities. Results for all respondents (including those not desiring contact or info) are tabulated for market insight.
Aware Non-Customers
Identifies reasons why a company/brand is not used and provides information for converting. Respondents are typically screened for likelihood of purchasing within a certain time frame.
Win/Loss
Involves brief interviews with key decision-makers to objectively determine reasons for wins/losses while identifying competitive advantages/disadvantages. Often conducted on an on-going basis.
Representative ClientsKeeping Customers
Customer Satisfaction
The most common type of survey. Typically conducted quarterly to provide a flow of information during the year, identify opportunities/problems, and establish trends. Sampling is segmented to ensure accurate representation of key customer groups and regions. Results can serve as the basis for an internal bonus program.
Renewal Intention
Conducted among customers prior to renewal dates for policies, service contracts, subscriptions, memberships, etc. Objectives are to determine the likelihood of renewing, reasons for low likelihood, identify competitive influences, and provide information to help salvage accounts.
Brand Equity
Overview of brand awareness/usage, strengths/weaknesses, and performance/NPS vis-a-vis targets and competition. Involves customers and non-customers for key products and regions, with results serving as input for strategic planning, marketing and improvement. Often used for acquisition due diligence.
Selling More to Customers
Product/Service Development
Involves customers, prospects and internal/external influencers in the development process. Goal is increased sales through an informed approach to design, features, pricing, marketing and support.
Cross-Selling Evaluation
Objectives are generally two-fold: 1) ensure customers are aware of, and informed about, new and existing products/services, and 2) identify opportunities based on preferences and needs.
Advertising & Communications
Focuses largely on campaign development/refinement, delivery/communications, and awareness/recall tracking. Also used to improve employee communications.
About UsIndustry Expertise
Communications
Energy
Financial Services
Healthcare/Life Sciences
Insurance
Manufacturing
Publishing
Technology
Representative Clients
Acuity Brands
Aetna
Bank of America
Beckman Coulter
Bio-Rad
ChemTreat
Cigna
DEXIS
Ensign-Bickford Industries
Esko
Filtration Group
Fluke
Gilbarco Veeder-Root
Hach Company
JELD-WEN
KaVo
Kerr
Kollmorgen
Leica Microsystems
MassMutal
Master Lock
Matco Tools
MetLife
Molecular Devices
NETSCOUT
Nobel Biocare
Ormco
Philips Lighting
Qualitrol
Radiometer
Tektronix
The Hartford Financial Services
Time, Inc.
Videojet
X-Rite
Zimmer Biomet
About Bourget Research
BRG was founded as Marketing Services Company in 1960 in Atlanta by Albert C. Bourget. Al was a Harvard Business School graduate, co-founder of National Merchandising Corp, and US Regional Sales Manager for GE.
The company was one of the earliest research firms in the US, and specialized in consumer projects and political polling. It had offices in Atlanta, Manhattan and Fairfield County, and expanded to the Hartford area in 1966.
In the early 70's, BRG diversified its industry expertise and formed strategic alliances with firms that specialize in field and data services. This allowed for a broader range of clients, international coverage, and more competitive pricing.
Chuck Bourget joined the company in 1980 following analytical positions at Manufacturers Hanover Trust and American Can Company. He became president in 1998, and is personally involved in all phases of a project. His background includes NYU Stern School of Business, and a masters degree in economics from Trinity College, Hartford.
Why Bourget Research Group?
- 50+ years of helping companies succeed
- Diverse industry expertise
- Experience with all size companies
- Research options clearly explained
- Principal involved in all stages of project
- 24/7 customer service
Contact Us
If you would like additional information about our services, please feel free to send a message.
Bourget Research Group LLC
8429 Lorraine Rd, Ste 352
Lakewood Ranch, FL 34202
941-388-8078
